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Appliance Deployment On Shanxi Road Big Three Flames Spread Second District

 

Nanjing appliances war one trouble following another. July 28, Gome announced that its second store in Nanjing this week, six in Hunan Road, Matai Street shop opened, to "Jinling appliances ammunition" points to the second business district of Nanjing. War hair-trigger a new round of home appliances.

Contested Hunan Road shopping district into a business

"Smaller is better" has been a feature of Hunan Road, from last year, this phenomenon has changed, Suning Universal Shopping Center, Nanjing International Shopping Center, Golden Eagle International Shopping Center, etc. have pre-empt settled. Continuous improvement of the commercial activities to Hunan Road shopping district of the department store category from the purely commercial street into today's modern business center of regional commerce. In particular, Five Star, Suning's presence, Hunan Road shopping district to make up for the lack of large chain enterprises at a disadvantage. Plus the original Lion Bridge Food Street, a street entertainment Matai Street, Hunan Road shopping street, etc., and the second downtown encroaching Xinjiekou Hunan Road shopping district, with more than 200 shops, business area of nearly 90,000 square meters, about 400,000 people flow, annual turnover of nearly 4 billion yuan. In addition, Shanxi Road, the surrounding area gathered in the civil service, Kochi, and white-collar workers, from education, income and other indicators, Nanjing Hunan Road shopping district is the quality of the local purchase of the highest in the group. Hunan Road in recent years has been the business of the battleground.

States United States 10 million special resources lineup the second business district

May fancy silver Hunan Road trickle cash flow potential predators Gome appliance of its second store in Nanjing Hunan Road expanded store-opening. For the following on the first weekend in Chinese business district Xinjiekou one shot after the big bang to occupy the second business district. Hunan Road Mall now has entered the countdown stage before the opening, opening soon. "GOME storm" soon broke out again in Nanjing.

Head of the second district of East China, Gome fly Zhao told journalists: As Xinjiekou Mall, Hunan Road Mall opening, followed by department stores, and Lishui will trade in the next two stores within the next few weeks opened, and the number this year will expand to 10 stores.

It is understood that the United States opened the Hunan Road Mall promotional efforts will not be less than the soft opening Xinjiekou Mall - Special machine total more than 200,000 units, worth 60 million yuan, and also reached the number of gifts a record 3,000 million. Special Resources Qiangzai dumping millions of Nanjing. States United States once again a lot of money and special resource mobilization, procurement method to prepare cash a lot of "ammunition" at the same time, again from the crack across the country mobilized to support the United States, Nanjing China, ready to open mall in Hunan Road, Nanjing appliance markets during the period to give a field "GOME storm." With the continuous opening date draws near, a large number of promotional resources are still sent a steady stream of Nanjing, the price limit will once again be refreshed.

Hunan Road shopping district appliances war imminent

Has staged a lot of war games Hunan Road shopping district business, as States United States the Sharu, appeared a moment, "Rain Comes from Wind", household appliances share of facing a reshuffle.

Hunan Road shopping area of the home appliance market share in a long time by Su Ning, the two five-star dominated the Nanjing local home appliance giant, Suning, Five Star also is based in West Road, Hunan Road. Strong enemy will be temporary, of course, outsiders can not tolerate cutting the cake market is bound to expand local blocking action, in turn appliances staged war.

Open in the following commercial warfare against Xinjiekou after Suning, Five Star is now doing a second round of this weekend's battle of the preparation appliances.

Suning Tian Rui, director of Jiangsu region, said Su Ning of the main selling last week was generated in Xinjiekou and Shanxi Road, the two super-flagship stores. After all, the core business district of Nanjing's two ah! "I can assure you, this week's activities will not be lower than last week's effort!" Tian Rui said that Suning in Nanjing for years, this round of home appliances "blowout" in fact was long expected. As early as a month ago, Suning sent on to the major manufacturers large orders and agreements in the special annual tape resources on cash, long prepared in Nanjing "gift list", Suning will rely on further expansion into the first round of bullish , appliances War Adds a diesel! Currently Suning Appliance has identified four major special square, this weekend, another local appliance giant Gome, Five Star's Tiger action against the upgrade of electrical appliances for a substantial discount to sell the audience, including air conditioning hang none other from 200 to 1000 yuan, Guiji none other from 300 to 1500 yuan, the whole fan folded for sale 5.

Experts believe that the States United States to the two giants in the Nanjing local share of a nest in the territory, not an easy task, after the war Xinjiekou contest the first round of household appliances, the appliance giants will more mature, in addition to price wars, the brand war, war service will be staged in Nanjing appliances expected to last into August war, the people will get more benefits.

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